Head of Brand Partnerships & Monetization
Founding Commercial Role | Works Directly with the CEO
About Nudge
Nudge is building a consumer intelligence platform powered by verified purchase data. Through receipts, invoices, and purchase activity, Nudge helps brands understand what consumers buy, how they shop, and what influences their decisions.
We’re building for a mass-market Indian consumer audience, and growth is at the heart of what we do.
The Role
This is a founding commercial role. You will build Nudge’s brand-funded monetization engine from near zero - owning partnerships, deal structures, pricing, affiliate rails, and the underlying unit economics. You’ll work directly with the CEO.
What you build will become a core revenue line for the company.
In one line: Move reward costs from our balance sheet to the brands whose customers we influence - and prove it with data.
Experience
- 8 to 14 years in partnerships, monetization, or brand revenue at consumer internet companies.
- You have owned a partner revenue number, not a retention or engagement metric.
- You have personally sourced and closed brand deals in the last 12 months, and can name the brands and deal sizes.
- You have sold first-party consumer data, audiences, or rewards inventory to brand and agency teams.
- You have asked a product team to capture a new data point because a brand would pay for it, and it shipped.
- You have led work across Tech, Product, and Legal, and delivered in weeks rather than quarters.
Backgrounds that fit best
- Partnership heads at coalition or partner-funded loyalty programmes.
- Monetization and ads leads at quick commerce, marketplace, or retail media businesses.
- Brand partnership and monetization leads at fintech, rewards, or cashback apps.
- Founders or first business hires who ran revenue and product together at an early-stage consumer startup.
How you work
- You think in numbers: cost per action, redemption rates, repeat purchase, revenue per user.
- You move fast with incomplete structure and build the structure as you go.
- You are comfortable pitching a smaller, high-quality audience on data depth rather than reach.
- You have existing relationships with marketing heads at FMCG, D2C, travel, health, or fintech brands.
Who this is not for
- You need a large team, a fixed operating structure, or two quarters of build time before revenue.
- Your partners have always come to you inbound because of your employer's scale.
- You see data as something Tech owns and hands to you.
- You prefer managing closers to closing.
